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Wednesday, 9 October 2013

9 Methods To Get Higher Website Conversion And Generate More MLM Leads

Many people in the network marketing industry rely on working off the Internet in their local and warm market or following old school recruiting techniques like calling mlm phone leads. 

Many are reluctant to use those techniques. Many have had disappointing results. Therefore, an increasing number of network marketers are looking for online ways to generate mlm leads. 

The basic way to generate leads on the Internet is to put up a website or landing page, drive traffic to it, and get a percentage of visitors to opt in by filling out a form asking for their contact information. Increasing web site traffic is a major topic in itself and is covered in a separate article. The other key part of lead generation is raising the percentage of visitors who opt in when you get them to your site. This is called conversion. 

These are the nine major strategies we teach our team members to get higher conversion at their website or landing page. Top results with conversion begin with proper website design. The sole purpose of the web site is to do just one thing and do it efficiently...get the maximum percentage of traffic to opt in. 

Your page should be a clean layout, be fast loading, simple to read, and deliver the information the visitor is expecting to see. 

Avoid links going to other pages. Avoid using flashing images and other distractions. 

Like in all other advertising, you still must use compelling headlines and body copy. If you don't capture their attention, you will not get them to opt in. 

Make it simple and clear what they need to do. As an example, direct them to enter their first name and email address in the box below. 

Make it clear what the prospect will get for opting in. People are increasingly hesitant about giving out their personal information. Make it clear you have what they want. 

Avoid asking for unnecessary information on the opt in form. The less information you request, the higher your conversion rate will usually be. 

Offer a bonus to get more optins. 

Maintain and display a clear No-spam policy. 

Always test different versions of your website or landing page. Keep looking for what gets the highest results. 

Increasing the percentage of visitors who do opt in may be more critical than driving more traffic to your website or landing page. Follow these tips to improve conversion on your website or landing page and you can generate more mlm leads.

18 Ideas for a More Interactive Blog

Blogging is a form of social media and for social media to be successful you need interaction. A non-interactive neglected blog will simply die out and become oblivious to the cyber world.
Blogging became popular in the late 1990s and is one of the most effective ways of social networking. Although blogging started out more as an online personal diary, the importance of blogs today for all businesses is greatly significant.
Below are some ideas for you to help make your blog more interactive so it can reach its full potential.
1. Ask for Comments – At the end of your posts, ask readers to share their ideas, suggestions and opinions on the post. You will be surprised at how big a difference this little detail can make.
2. Make Leaving Comments Easy – Don’t ask visitors for their life history just to leave a comment. Just have them leave their name, email and website url. You also might want to consider not having a captcha or word verification. These can cause problems and end with the person leaving and not coming back.
3. Allow Signatures – If your visitors are allowed to leave a small signature with their url, it might be the deciding factor in whether or not they will take the time to leave a comment. It is a way of repaying them for their time and participation.
4. Social Media – Be sure to link to all your social media sites and also allow your visitors to share your blog with their followers and fans. You can do this with free social media plug-ins.
5. Subscribe to Comments – Be sure to find a plugin that will allow your visitors to subscribe to comments on particular posts. This way when anyone comments or replies to their comment they will be notified and will probably come back to add to the conversation.
6. Respond to Comments – Don’t forget to participate in the conversations yourself. Respond to people’s comments. Let them know you appreciate their participation and thank them for their feedback.
7. Participate in Other Blogs – Be sure to always participate in other quality blogs. By doing this, you can easily attract people to your blog for more interaction.
8. Watch Competitor Blogs – Always keep on your competition. Study their blogs and see what makes them tick.
9. Moderate Comments – Do not let spammers post on your blog. You do not want your blog looking like a junk pile of comments. Approve only serious and helpful comments.
10. Links and Resources – Provide helpful, quality links, resources and information. Make your blog the go to blog for answers.
11. Update Content – Blogs need regular and consistent updating. People will lose interest if they see the same posts every time they visit. Try to update on a schedule.
12. Freebies – Everyone loves a good freebie so offer them periodically to people who leave comments.
13. RSS Feed – Be sure to add a form for people to sign up for notifications of your postings. Put a simple form on all your pages and posts.
14. Polls – Post polls and ask people for their opinions. Offer a free gift to everyone who participates. People are genuinely interested in public opinions and polls.
15. Contests and Competitions – Try trivia games, scavenger hunts, and other contests to give your blog a little more excitement. People love competing and winning prizes.
16. Event Calendar – Add an event calendar to your site so people can see all the activity your blog has to offer. This will add to their reasons for coming back to your blog.
17. Blog Comment Policy – Add a blog comment policy so people know exactly what to expect when comment or reading other posts. Things like no profanity, no negative comments, no flaming, etc., can add to your blog’s credibility. Let people know you welcome a wide array of opinions and value all comments.
18. Build Trust and Credibility – Open up to your visitors and let them get to know you. Don’t try to keep hidden because people will not trust you if the feel you don’t want them to know you.
There are many more ways to encourage interaction on your blog so start implementing some of the above ideas and always be on the lookout for new innovative ways to pump up the activity on your blog.

Blogging – Top 10 Tips for New Product Reviewers

When it comes to marketing…a lot of companies are now turning
to bloggers to get their brand name out there and to get marketing
exposure for the products they want to promote. With that said…
not everyone makes a great “product reviewer”. If you are looking
to get into writing product reviews, there are a lot of important
things you will need to educate yourself on before you start writing.
Here are my top 10 tips for new writers who wish to start a product review
business.

1. Your blog layout should be clean and organized. Blog readers and companies
do not want to see a lot of advertisements and garbage on your blog. The index
list of your reviews and giveaways should be on the main page and easy to find
by your readers. Advertisements should be limited to under 10 buttons and/or
banner ads on your main home page.
2. You will need a Terms of Service and Disclaimer Policy posted on your blog.
This policy needs to be written in clear & understandable terms. It should be
listed in a front and visible location on your web site.
3. You will need to install an RSS Feed, Feedburner and/or a Google Friend
Connect Widget to your site so that readers can easily follow your site and stay
up to date with all of your new blog postings.
4. You will need a new email account to keep your new business emails from
getting lost in your personal email account. You can get a free email account
at yahoo.com, google.com or hotmail.com. Once you have your email set up,
you will want to make a variety of folders so you can sort and store incoming
and outgoing emails appropriately.
5. You will want to write up a few product reviews and post them onto your site
before asking companies to sponsor a review on your site. You can do this by
writing a few reviews on items that you personally own and love. You will want
to write detailed reviews and include photos and links to the manufacturer’s
web site. Always proofread your reviews before posting them.
6. You will need to install a stat counter and tracker to your web site. Companies
will ask you for your web site stats so be prepared to provide them ahead of
time. The majority of the companies I deal with require me to email them a
screen shot of our web site stats before they will proceed with us. If you don’t
know how to take a screen shot of your web site stats, there are a lot of free
tutorials online where you can learn how to do it.
7. When I first got started in this business I sat down and drafted up a few text
files that I can easily copy and paste into email to the companies I deal with.
You will need an official product review request document (where you email
the company and ask them to sponsor a review) and you will need an official
response letter (which you send to the company after they reply with your policy
and mailing information on it). Having these prepared ahead of time is a real
time saver.
8. You will need a digital camera for writing product reviews. The majority of
companies I deal with prefer that you add pictures to your review of you using
the product that they sent to you to review. You don’t need an expensive camera
but you do need to invest in one.
9. When you write up your product reviews it is important to write detailed
reviews. Your review should be several paragraphs long and include the
company’s history, product information, your honest thoughts about the item
you reviewed, purchasing information and any other information you or the
company feels that is important to include. It’s best to sit down and write your
reviews when you can dedicate a minimum of 30 minutes of your time to do it.
10. You will need to promote your web site and each product review that you
write on behalf of the company you reviewed. You can’t just write the review,
slap it up online and call it a day. Part of this job requires that you promote
the review online everywhere that you can. You will find that most reviewers
promote their reviews on Facebook, Twitter, Ning and other online social
media networks.
Writing product reviews is an easy job if you dedicate and educate yourself
about it. However…writing and promoting the reviews is a time consuming job
but well worth it if you enjoy writing and networking online.

10 Blogging Mistakes Bloggers Should Avoid

I have come across a number of blogs where beginner bloggers not yet familiar with blogging have made the same common blogging mistakes. Do you make these mistakes with your blog?


mistakes


Background Music – This is one of the most complained about features on a website or blog. Don’t put music files on your blog that run in the background. Give the visitor the option to turn the music off.
Screen Size Width – Design your site for all screen resolution. When designing your blog be sure to test it out in various screen sizes. Avoid making the assumption that all your visitors are viewing at the same screen resolution. Horizontal scrolling is one of those usability nightmares. There is nothing worse than having to scroll horizontally on a page just to read the content.
No Alt Attribute - Provide the alt description text with the images you post on your blog whenever possible. Spider bots cannot read images.
Disabling Right Click – Don’t disable right click on your blog. No Right Click can very easily be bypassed and most internet uses know how to bypass it. Disabling right click does not prevent your images from being stolen. Determined visitors will either disable JavaScript on their browser or retrieve the file from a search engine cache or the source code of your blog.
Blog does not display the same in all browsers - View your blog in many different browsers. Browershots.org is a free service that generates screenshots of your blog on a wide number of browsers. Enter your web address and click “Make Screenshots.” It takes about 30-40 min.
Too Much Advertising - Adding a massive amount of advertisements on your blog is a huge mistake. There is nothing wrong with a few appropriately places ads, but don’t let it become over bearing. Limit the ads to no more than two or three.
Too Much on a blog - Some bloggers believe they need to have all the bells and whistles. Keep it simple. Too much on a page can slow down the loading time. The same can be said for large images. When someone attempts to load the page, it will take an excessively long time to load. I have been driven away from many blogs that took a long time to load or froze my computer.
Using Copy-written images without permission - This one can get you in a heap of trouble. Obtain permission before using an image. Copyright infringement is the unauthorized use of someone else’s copyrighted material. Giving credit does not mean that you are not infringing on copyright or does it mean that you have permission to use that person’s work. If you intend to use someone’s copyrighted work on your blog be it a photo, cartoon or article, you must obtain the author’s written permission.
Hotlinking to images - Don’t hotlink to images. Hotlinking is when you link to an image on someone else’s server instead of saving the image to your computer and uploading it to your blog. When you link to an image directly, you are using up that websites bandwidth. This does not cost you anything, but it does cost the website that you’re stealing the bandwidth from.
Non descriptive Posting Titles - When creating titles for your post be sure to make them descriptive. Use keywords in your post titles. The post title is vital for search engine optimization. Consider the words that a potential reader will be using to search in Google to find the information you’re posting about. Use the Overture Keyword Popularity Tool to access the WordTracker database and see what terms are being searched for.
For blogging support, advice, tips, tricks and hints to assist you in not only improving your blog, but your blogging experience as well visit Blogger Talk Blog Community and Blogger Forum.